#023

From Hero to Heroine
Notes on Branding

#22

Failure as an Option Vom Mut zum Konflikt
Brand Storytelling

#021

Be Part of the Equation
Brand Prototype

#020

Silence
An Experiment

#019

From Usage to User
Defining Target Groups

Lester Burnham (American Beauty) masturbating in the shower

#018

The Writer’s Journey
A Storyteller's Framework

#017

The Boundries of Demography
Defining Target Groups

Kollage von 2 Personen

#016

Archetypes in Branding
A Roadmap to Purpose

Coopers Posters

#015

In good Company
Case Study

#014

Human Needs in Branding
A Roadmap to Purpose

Illustration eines Autos mit Alltagsgegenstand Feuerzeug

#013

Start up Your Brand
Notes on Branding

#012

Make your Way
Case Study

#011

The Meaning of Colours
Notes on Branding

Zeichnung des Dirigenten Benjamin Zander

#010

Talking Heads
Notes on Branding

#009

Customised Imagery
Notes on Branding

Zeichnung eines eierlegenden Schweins mit Federn

#008

What kind of Thing?
Notes on Branding

sereviso slogan from data to design, market, action, change

#007

From Data to < Variable >
Case Study

Person mit Tattoos und Zigarette mit Hühnerkopf

#006

Archetype or Stereotype?
Notes on Branding

Florian Hämmerle

#005

Redefining myself.
Again.

Logokonstruktion Angelbird

#004

Rebel with a Cause
Case Study

epunkt printed materials with images and messages from the new campaign

#003

We are Recruiting
Case Study

#002

Leaders for Tomorrow
Case Study

#001

Beautiful and Stupid
Notes on Branding