One, but many.
David is no agency,
but a principle.

David is not an agency, it is the name of my network with individual designers and small companies. David brings together the right talents with the right tasks – agile and freely scalable. An agency on demand, so to speak.

Principles of David

one, but many

David is not an agency but a free collective, Florian’s name for his network with other individuals or small companies. The analogy to the story of David and Goliath is intentional: because as individuals we may seem small and insignificant – but as a collective we can achieve great things.

no one-fits-all

As designers, we encounter a wide variety of topics. And yet we do not share the same affection to every subject. David matches talents with assignments they feel comfortable with. This ensures the required curiosity – and strengthens the quality and depth of a process.

The “I” in David

David is not anonymous and does not hide behind his name. Every contribution has an impact on the overall image of a brand and we want to honour that. This means treating creative authorship with respect – and giving clear and honest credit in all projects.

no role-playing

Given enough freedom, everyone finds their role – and that comes naturally. David avoids artificial hierarchies. Being able to develop professionally and personally, while still being ourselves, allows us to grow – and is the ideal breeding ground for fresh and bold ideas.

small, but big

David has no fixed size. We are as many as necessary and as few as possible. We scale to the task at hand – even inside a process. This allows us to design small, passion projects as well as larger brands and campaigns – without pressure or risk.

David says no

Those who create brands also bear responsibility. After all, brands make ideas visible and thus successful. We want to stand by the content of our projects. Our work should still feel good tomorrow. So sometimes David just says no. Please don’t hold that against us.