Personal Branding

Worksheets

Slides attached – and yes, including the “for a friend ;-)” archetype overview.
Always a pleasure edutaining you!

Slides (.pdf) – with some comments
Archetype Overview (.pdf) – Archetypal Branding, overview and portraits
Famous People and their Archetypes (.pdf) – an analysis made with my students (dt.)
Storytelling Template (.pdf) – Kurt Vonneguts „(Wo)Man in a Hole“

Workshops (dt.)Personal Branding Online Kurs
Want to dive deeper and learn how to work on your own brands narrative? Then this is for you! 20% Discount for 42Vienna visitors.Beware: this course is held in German. An english version will follow, as soon as I find enough interested people.

Links (dt.)Archetypen im Branding – Narrative Markenführung
Failure as an Option – Storytelling braucht Konflikte
Die Heldenreise – Immer die gleiche Geschichte
Die Sehnsucht nach dem Echten – zwischen Identität und Inszenierung

Videos:On the Shapes of Stories – Kurt Vonnegut, YouTube
How great Leaders inspire Action – Simon Sinek, YouTube
Neurochemistry and the Dramatic Arc – Paul Zak, YouTube